Pranayam Call Center / Calm - Line
Launched in honour of Prime Minister Narendra Modi’s 75th Birthday, 17 Sept 2025
Impact
Average 20-25 calls per day. Locations: Delhi, UP, Rajasthan.
Average 3-5 minute per call, up to 20-45 minute.
Topics: anger issues, stress, digestion, BP, posture.
Endorsements
Social Media: 6,000+ visits from campaign tweet | WhatsApp circulation
On-ground engagement: RWAs, universities, outreach with MP Bansuri Swaraj
Endorsements: Amitabh Kant (G20 Sherpa), Rahul Bhat (Actor), Atul Chaturvedi (Former Secretary, GoI)
Testimonials
“कॉल करने के बाद तुरंत राहत मिली, जैसे कोई साथ में बैठा है।” – Caller, Rampur UP
“The yogi guided me step by step… asked me to observe my stomach. I didn’t think it was possible over phone.” – Caller, Noida
“This should be permanent. Very helpful for working people.” – Caller, Bengaluru
The Yogis behind the calls
Graduates of Morarji Desai Institute of Yoga
24×7 availability in shifts
Guided callers through live pranayam + empathetic listening
Learnings
Accessible: Preventive mental health intervention through traditional wisdom.
Cost-effective: Phone-based, minimal infrastructure.
Scalable: Yoga graduates from reputed institutes
Community-ready: RWAs, NGOs, CSR support
Global impact: Strengthens India’s wellness diplomacy as International Yoga Day.
🌟The Pranayam Helpline proves that technology + yoga + community can create scalable impact -- shaping India's leadership in mental wellness diplomacy.
Mindfulness FAQs
What is mindfulness?
Mindfulness is the practice of being present and fully engaged in the moment, enhancing personal agency and emotional resilience.
How can I practice pranayam?
You can practice pranayam through guided sessions, utilizing our helpline and booths for support and biometric feedback.
What are pranayam booths?
Pranayam booths provide a space for guided breathing exercises and mindfulness practices, equipped with biometric feedback tools for heart rate and stress monitoring.
How does mindfulness help?
Mindfulness enhances emotional resilience, reduces stress, and fosters personal agency through focused breathing and awareness techniques.
Can I track my progress?
Yes, you can track your progress through biometric feedback and personal reflections on your mindfulness journey.
Is there a helpline available?
Yes, our pranayam helpline offers support and guidance for your mindfulness practice, helping you stay connected and motivated.
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